Search Engine Optimisation

How profitable you could be if your prospective customers found your website near the top of search results for the keywords used in your industry? How much of that keyword traffic is currently going to your competitors’ sites instead of yours? Achieving high ranking for your key search terms in all the major search engines, especially Google, is an essential part of a successful web business strategy.

I have extensive experience of applying Search Engine Optimisation (SEO) technigues to achieve step-change improvements in the quality and quantity of web traffic to sites. SEO is a highly competitive and on-going endeavor that requires intense focus and a thorough, up-to-date understanding of how the search engine algorithms and robots operate.

SEO involves co-ordinating many activities:

• Identifying the right search terms for your business
• Optimising webpage content for specific terms
• Creating a network of linked index pages
• Manging external links to your site
• Managing paid-for advertising (e.g. Google Ad Words) where appropriate
• Reporting and tracking performance to measure ROI